Keynote Speakers/特邀报告

Prof. Luiz Moutinho, University of Suffolk, England

Professor Luiz Moutinho (BA, MA, PhD, FCIM) is Visiting Professor of Marketing at Suffolk Business School, Faculty of Arts, Business and Applied Social Science, University of Suffolk, Ipswich, England, Adjunct Professor of Marketing at Graduate School of Business, University of the South Pacific, Suva, Fiji, and Visiting Professor of Marketing at Universidade Europeia and the Marketing School, Portugal.

During 2015 - 2017 he was professor of BioMarketing and Futures Research at the DCU Business School, Dublin City University, Ireland. This was the first Chair in the world on both domains - BioMarketing and Futures Research. Previously, and for 20 years, he had been appointed as the Foundation Chair of Marketing at the Adam Smith Business School, University of Glasgow, Scotland. In 2017 Luiz Moutinho received a degree of Professor Honoris Causa from the University of Tourism and Management Skopje, FYR of Macedonia.

He completed his PhD at the University of Sheffield in 1982. He has been a Full Professor for 29 years and held posts at Cardiff Business School, University of Wales College of Cardiff, Cleveland State University, Ohio, USA, Northern Arizona University, USA and California State University, USA. He has held Visiting Professorship positions at numerous universities in China, Lithuania, Austria, New Zealand, Denmark, Slovenia, Portugal, Hungary, Taiwan, Brazil, Colombia and Cyprus.

Between 1987 and 1989 he was the Director of the Doctoral Programmes at the Confederation of Scottish Business Schools and at the Cardiff Business School between 1993 and 1996. He was Director of the Doctoral Programme in Management at the University of Glasgow between 1996 and 2004.

Professor Moutinho is the Founding Editor-in-Chief of the Journal of Modelling in Management (JM2) and co-editor of the Innovative Marketing Journal. He has another 4 Associate Editorships as well as being in the Editorial Boards of another 47 international academic journals. His areas of research interest encompass bio-marketing, neuroscience in marketing, EmoWear - a wearable tech device that detects human emotions, evolutionary algorithms, human-computer interaction, the use of artificial neural networks in marketing, modelling consumer behaviour, futures research, marketing futurecast and tourism and marketing. Other primary areas of Professor Moutinho’s academic research are related to modelling processes of consumer behaviour. Currently, he is Program Designer and Faculty Member at Neuroscience Ltd. (Neuroscience - Academic and Business Solutions).

He has developed a number of conceptual models over the years in areas such as tourism destination decision processes, automated banking, supermarket patronage, among other areas. The testing of these research models has been based on the application of many different statistical, computer and mathematical modelling techniques ranging from multidimensional scaling, multinomial logit generalised linear models (GLMs) and linear structural relations to neural networks, ordered probit, simulated annealing, tabu search, genetic algorithms, memetic algorithms and fuzzy logic.

Professor Moutinho has over 150 articles published in refereed academic journals, 32 books and more than 10,800 academic citations, a h-index of 49 and an i10-index of 156 (by the end of 2017).

Speech Title: Grasping Some Facets of THE 4th INDUSTRIAL REVOLUTION... from Reality Mining, On-Demand Society, Motion/Wearable Sensors, Digital Darwinism, the ME Web and Surface Computing to the Mobile Arcade, Sensorconomy, Predictive Intelligence, Beneficial Intelligence and Humarithms...

Abstract: This presentation reflects many of the facets comprising the 4th Industrial Revolution. These incredible human and technological changes represent the huge exponential development in our society. Many new trends and strategic concepts will be explored, like on demand society, smart machines, predictive intelligence, beneficial intelligence, phygital, the ME Web, surface computing, signage technology, holographic displays, IP-based services, enabling technologies, active materials, sensorconomy, wearable sensors, biostamps or electronic tattoos, reality mining, humanrithms and artificial integrity.

Prof. Yixun Shi, Bloomsburg University of Pennsylvania, USA

Yixun Shi, Professor of Mathematical and Digital Sciences at the Bloomsburg University of Pennsylvania, USA. He earned his Ph.D. from the University of Iowa in USA, and has been a faculty at Bloomsburg University of Pennsylvania since 1992. His research areas include mathematical modeling and applications in finance and management, numerical optimization, applied statistics, and mathematical education. He is also serving as the editor-in-chief of two mathematics journals and one education journal.

Speech Title: Mathematical Models for Social Behavior in Mobile Commerce

Abstract: Rapid developments of mobile commerce have impacted the lives of all peoples. In this presentation, we discuss a few mathematical models for estimating social impacts and predicting social behavior of such developments on today’s society. In particular, we consider the impacts in the area of customer purchasing. Mathematical models for estimating those impacts are discussed, numerical procedures to apply these models are mentioned, and simulated data are used to illustrate the applications of these models

Assoc. Prof. S. Arumuga Perumal, South Travancore Hindu College, India

Dr.S.Arumuga perumal , Assoc.Professor & Head of the Department of Computer Science and Research ,South Travancore Hindu College, Nagercoil, Tamilnadu, India and Chairman of IETE Trivandrum center received his M.S degree in Software Systems from BITS, Pilani , Ph.D. degree in computer science from Manonmaniam Sundaranar university and Chartered Engineer from Institution of Engineers(India) and Institution of Electronics and Telecommunication Engineers. He has extensive research interests including Internet of Things, Green computing and image processing. He has been a technical track chair, tutorial chair, publication chair, and session chair for more than 50 international conferences. He has published more than 100 international academic research papers. He is a Professional Engineer of Engineering council of India, Senior member of Computer society of India, Senior member of IEEE. Charted Engineer and Fellow of IE, Fellow of IETE, Fellow of IACSIT. He is involved in various academic activities such as curriculum development and professional society activities. He got Best teacher award from Tamilnadu Government, IETE Award, CSI award for academic excellence, Asiriar Chemmal award, and Eminent Engineer award from IE(I)-Madurai. He has successfully guided number of Ph.D scholars under his guidance and served as an advisor for industries.

Speech Title: Technology Integration for Smart Business Environment

Abstract: The Fast development of Network communication leads to the development of ICT which in turn leads to the development of innovative products, services, and business practices which is at the heart of value creation in today's new economy. Today, technology development in e-business is the leading source for the growth of world’s economy. The next ICT revolution will have a profound impact on our lives and the economy. Ubiquitous computing and the IOT are experiencing remarkable growth in the development of new businesses based on the use of new technologies and/or e-Business. Nowadays, The processes and tools that allow the business organization to use Internet-based technologies and infrastructure, both internally and externally, is increasing values to both the business organization and consumers. The next generation of Internet applications using Internet Protocol Version 6 (IPv6) would be able to communicate with devices attached to virtually all human-made objects because of the extremely large address space of the IPv6 protocol. This IoE system would therefore be able to identify any kind of object in the world located anywhere. In the future, through the concept of Internet of Everything (IoE), the light bulbs in shopping malls, home, offices will be an addressable intelligentunit with reduced energy consumption, and a global Device Management Controller (DMC) will be able to control and manage every single addressable smart device with in the network environment easily. Similarly, mobile robots and wireless smart devices will be able to interact and communicate with the environment intelligently, thereby adding more values to the business and society in an efficient, secure and reliable ways. Imagine living in a world of connected things that can intelligently and intuitively respond to what you need and want. Devices in your home, office and in the world around you could discover one another, connect and interact with in themselves, while adding personal context to situations, so they work for you. We call this “The Digital Sixth Sense”. We believe that when devices, places and people are intelligently connected, the impact on our daily life can be profound. And this will be made possible by the Internet of Everything (IoE) with enhanced security. We are working hard, using our leadership and knowledge within the mobile connected world, to help to create the fabric for IoE and for a smarter business environment.